About Wolcott Optical
Here at Wolcott Optical, we strive to combine a traditional approach to eyewear with a combination of modern advances. This helps to ensure that you can obtain the services that you need, while simultaneously receiving the best experience possible. We have been in the business for more than 75 years, providing quality service to all of our customers. At Wolcott Optical, we can provide for all of your eyewear needs, with everything from eyeglasses to sunglasses to specialized equipment. When you come to visit us at Wolcott’s, you can rest assured that you will be able to obtain the gear that works for you.
Our History
In 1945, Americans began reclaiming their lives following World War ll; twelve million returning from military service to their dreams of peace. The very work ethic and commitment that had seen them through such seemingly insurmountable odds turned to rebuild a domestic economy. Coined “The Greatest Generation” by Tom Brokaw (Random House, 1998), these men and women fueled the engines of commerce with common sense, service and dedication. With practical resolve, new companies like WOLCOTT’S were born and became the benefactors of this ethic.
It was in this atmosphere that our company was born. Experience gained from working for American Optical and encouragement from his wife Marva allowed Vern Wolcott to pursue his own American Dream. Younger brother Harvey eagerly joined Vern in this venture and side by side they built Wolcott Optical Service. The dedication of Vern & Marva, Harvey and his wife Maxine to superior service is the cornerstone of our business in Salt Lake City, UT.
Now in our second and third generation, the WOLCOTT’S family owned and operated optical dispensary maintains the traditions of their legacy. By any name…glasses, eyeglasses, spectacles, sunglasses, sports glasses, prescription or non-prescription lenses…the best product, at a reasonable price with a lifetime service posture. For over 50 years…”Nobody fits you like WOLCOTT’S!”
In the midst of a changing industry where quality and service often take a back seat to sales, WOLCOTT OPTICAL maintains the classic values of quality…quality unsurpassed in the optical industry since 1945. As dispensing opticians, we apply the latest technology to fit you for comfort, fashion and, especially, optics. To ensure the integrity of your doctor’s prescription, we endeavor to provide the best product for you at a reasonable price with an emphasis on servicing that product after the sale. The Wolcott’s continue to be available to serve you, satisfaction guaranteed. This is not a “warranty”, this is our promise.